“What happens when a device runs out of space. You can just delete things and start afresh right? Unfortunately, the world around us is not a device. We can’t just delete things to create more space. And that’s why the need of the hour is to start living consciously.”

That’s how Rajasekhar Gowrineni, a Computer Science graduate, is reimagining residential real estate. For 20 years, he has constantly been pushing the boundaries of what homes can be. Today, his journey has led him to develop Iconhomz, a venture that believes in a modern and radical way of visualizing space.

“We believe in less is more. And when we say less, we don’t mean that you have to compromise on any part of the way your home functions. We’re just capable of doing more with a less amount of space. Iconhomz is all about bringing affordable homes that are fully functional and modular to suit what people need today.”

Today, space comes at a premium. And that’s why the world is leaning more towards minimalism. People are slowly realizing the need to give up on compulsive consumption and move towards a conscious way of living. Iconhomz is pioneering this shift with the way we design homes.

The future is all about being able to do more with less. Even with our homes. And that’s where Rajasekhar Gowrineni already has a head-start with Iconhomz.

Welcome to Iconhomz. Welcome to conscious living!

“The idea is that each individual can look at his own home with greater attention, to better optimise his resources, because space is a resource. It makes no sense to build your home as the most beautiful apartment just for show, when the space that is created is not actually used.”

Gary Chang foresaw the need for us to optimise and maximise the way in which we use the spaces in our home. And this has led him on a journey to perfect the art of intelligent design and fluid spaces. For over 40 years, Chang has used his own 32 square-metre apartment to advocate the ethos of being more conscious about our living spaces.

Real estate has always been a passion for Dr. P. Manmohan Reddy. A dentist by qualification, he set up his own clinic in Nellore in 2003. But talk about real estate development and how to sell the next ICONHOMZ property and Dr. Reddy immediately transforms from expert dentist to passionate marketeer with the most perfect smile.

Chaitanya has experienced the best life has to offer with his stint in the US working in the software industry. But the urge to do something more brought him back to India. With ICONHOMZ, he has taken on the challenge to promote the company’s properties in the ever-competent real estate sector.